Channel Executive

We are looking for Channel Marketing Executive who is responsible to develop and grow profitable business of the channel with long-term vision, strategies and tactics, to be part of our Marketing team located in Baghdad- Iraq

• Develop annual channel plans, drive & deploy channel segmentation strategy covering volume, revenue and P&L. Identify, prioritize and develop strategies to exploit current and new opportunities driving profitable business growth.
• Develop and Implement Channel & Customer Specific Shopper Activation. Develop shopper insights-driven category vision with brand teams by translating opportunity mapping into strategic key activations & channel-based loyalty plans.
• Identify current shoppers (PITA) opportunities/issues & channel-OBPPC to drive solutions through differentiated shopper value proposition, PicOS, Planogram & Profit stories deployment.
• Driving the channel specific activation of brand IMCs and provide shopper marketing support for customer engagements.
• Leveraging key shopper marketing capabilities to develop execution frameworks e.g., chilled space design, RED design.
• Doing channel gap analysis (volume, market share, P&L, revenue, capacity build-up, VPO/Trade offers, DME spend) and take necessary actions accordingly.
• Utilize global and regional best practices in a local manner for in-store activations & implement best practices of shopper marketing/ RED executions/ IMCs.
• Formulate strategic and tactical trade loyalty programs to drive SISH in mix accounts.
• Support Joint Business Planning with Key customers (where applicable) and Territory teams for best in class execution. Locking Shelf Space and Point of Interruptions (in the agreements) with the Key Customers on pay to perform model.
• Cross functionally collaborates with relevant stakeholders for the ideas development & execution along with territory & region specific channel plans & channel promotional guidelines.
• Ensure DME is effectively as well as optimally spent in Head Office and territories, amongst all heads along with monthly tracking.
• Ensure compliance with all regulatory systems of the company

• Bachelor’s degree in business management, economics, finance, marketing.
• 2-4 years of marketing experience.
• Fluent in English.
• Creative thinking that leads to innovation
• Strong interpersonal communication skills
• Good at cross-functional team collaboration
• Result orientation and decision-making skills
• Good knowledge of CCI Business Systems.
• Ability to lead and manage cross-function teams, upper management and Corporate

• “People Centered” Focus
• Equal Salary Advocate
• A Globally Diverse/An International Workplace
• Inclusive Team-Building Activities
• Digital Learning Opportunities
• Leadership Exposure With Organizational Events
• Inclusive Language And Culture
• Social Clubs/Networks
• Inclusive/Family-Friendly Policies

CCI is a multinational beverage company operating in Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkey, Turkmenistan, and Uzbekistan. CCI produces, distributes, and sells The Coca-Cola Company's sparkling and still beverages. With 30 bottling plants, 3 fruit processing plants, and more than 10,000 employees in 11 countries, CCI offers a wide range of beverages to a consumer base of 430 million.

Our purpose at CCI is to create value for our employees, customers, consumers, and community. In line with our vision to become the best FMCG company, we put people at the core of everything we do. We achieve successful results with our people who come together as One Team, committing to live by our shared values of passion, integrity, accountability, and teamwork. Our ambition is to become a great place to work, which is inclusive, diverse, and inspiring, with its key organizational and leadership capabilities.

Encouraging a diverse and inclusive organization is core to our commitment at CCI, that's why we nurture it in everything we do. We are proud to become the fourth company to obtain the EQUAL-SALARY global certification and proud to be an Equal Opportunity and Affirmative Action employer, covering in all our countries.

We take responsibility for the future with our Sustainability Commitments for 2030.

Focusing our roadmap on six main areas, including packaging, water, and climate on environmental issues; human rights, diversity & inclusion, and community investments on social issues, we pledged 9 commitments to continuously improve our efforts. To ensure that by the year 2030, 35% of newly hired individuals, 40% of managerial positions, and 50% of executive committee members are comprised of women.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression or political opinion.