Chief Marketing and Communications Officer

Job Summary
The Chief Marketing and Communications Officer (CMCO) serves as a key member of the University's executive leadership team, responsible for shaping and advancing AUIB's global reputation, brand, and engagement strategy. This senior leader directs a comprehensive marketing and communications program designed to strengthen institutional visibility, drive enrollment growth, enhance stakeholder relationships, and position AUIB as a premier higher education institution both regionally and internationally.
The CMCO provides visionary leadership for all marketing, branding, communications, and public relations efforts; partners with academic and administrative leaders to promote the University's mission and programs; and serves as the chief spokesperson and media strategist.

Key Responsibilities

•    Strategic Leadership: Develop and implement a bold, integrated marketing and communications strategy that elevates AUIB's reputation and supports institutional priorities.

•    Brand Management: Define, protect, and advance the University's brand identity across all platforms and audiences.

•    Enrollment and Recruitment Marketing: Partner with Enrollment Management to design and execute data-informed recruitment campaigns that attract diverse student populations domestically and globally.

•    Communications and Media Relations: Serve as the University's primary communications strategist, overseeing media relations, crisis communications, internal communications, and institutional storytelling.

•    Digital Engagement: Drive innovation in digital marketing, social media, and web platforms to maximize reach and engagement with target audiences.

•    Stakeholder Engagement: Collaborate with academic, administrative, alumni, and donor communities to strengthen outreach and engagement efforts.

•    Executive Representation: Represent AUIB at international forums, conferences, and events, serving as an ambassador for the institution.

•    Team Leadership: Lead, mentor, and develop a diverse marketing and communications team, fostering creativity, accountability, and excellence.

•    Assessment and Reporting: Establish clear KPIs and ROI measures for marketing initiatives; regularly report performance outcomes to the President and Board of Trustees.

Qualifications
A. Education

•    Bachelor's degree in Marketing, Communications, Business Administration, or related field required.

•    Master's degree preferred.
B. Experience

•    Minimum of 10+ years of progressive marketing leadership experience, ideally in higher education or within a complex, mission-driven organization.

•    Proven track record in managing integrated marketing and communications functions, including brand management, media relations, digital engagement, and recruitment marketing.

•    Demonstrated success in leading large teams and managing significant budgets.

•    Experience navigating international markets and diverse cultural contexts preferred.
C. Competencies (Knowledge, Skills, and Abilities)

•    Visionary leadership with the ability to shape institutional reputation and strategy.

•    Exceptional communication, interpersonal, and public-speaking skills.

•    Strong expertise in digital marketing, analytics, SEO, and CRM platforms.

•    Demonstrated ability to manage crisis communications and reputation management at the executive level.

•    Commitment to diversity, equity, and inclusion in communications and outreach.

•    High degree of adaptability, cultural sensitivity, and willingness to travel internationally.

•    Strong organizational, project management, and decision-making skills.

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