Sales Performance Analyst
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Job Summary:
The Sales Performance Analyst is responsible for analyzing sales data to evaluate category performance, conducting market and competitive audits, and collaborating with cross-functional teams to enhance product offerings and promotional campaigns. This role plays a critical part in optimizing sales strategies and ensuring that the company's products perform successfully in the market.
Key Responsibilities:
- Performance Monitoring:
- Track and analyze key category performance metrics to identify trends and areas for improvement.
- Prepare daily reports and dashboards to provide actionable insights for the sales and management teams.
- Monitor sales performance across various channels and recommend adjustments to strategies as needed.
- Cross-functional Collaboration:
- Collaborate with sales, marketing, product development, and customer support teams to align on strategies and goals.
- Provide data-driven feedback from clients and market observations to internal teams to refine product offerings and services.
- Support the development of promotional campaigns by providing performance analysis and market insights.
- Market Knowledge:
- Conduct market visits to audit performance, assess product placement, and gather competitive intelligence.
- Manage on-ground activities, ensuring the effective implementation of sales and marketing initiatives.
- Track and analyze competitor pricing and initiatives, providing strategic recommendations to maintain a competitive edge.
- Data Analysis and Reporting:
- Utilize advanced data analytics to create comprehensive reports that inform business decisions.
- Develop and maintain informative dashboards that provide a clear view of sales performance and key metrics.
- Analyze historical data to forecast future trends and support strategic planning.
- Strategic Insights:
- Use data to provide strategic insights that drive sales growth and enhance category performance.
- Support the category management team in making data-driven decisions to optimize product offerings and pricing strategies.
- Identify opportunities for process improvements based on data analysis and market observations.
Work Experience Requirements:
- At least 5 years of experience in data analytics within the FMCG sector, with a proven track record in reporting and creating informative dashboards.
- Experience in performance monitoring, market analysis, and competitive auditing.
Education Requirements:
- Bachelor’s degree in business management, Accounting, or a related field.
- Advanced skills in Microsoft Office, particularly Excel, with proficiency in data analysis and dashboard creation.
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