Data-Driven Insights Manager

4 days ago

Baghdad, Baghdad, Iraq beBeeMarketing Full time
Customer Insights & Engagement Specialist

The Customer Insights & Engagement Specialist will play a crucial role in informing business decisions through data analysis and market research. This position will contribute to improving customer retention, launching effective campaigns, and enhancing our competitive positioning in the fintech industry.

  • Conduct regular market scans of key competitors by analyzing their services directly.
  • Maintain and update a competitor tracker with offerings, pricing, promotions, and service experience insights.
  • Monitor both local and international trends in mobile payments, fintech, and digital wallets.
  • Analyze customer usage data to identify trends, pain points, and opportunities for reducing churn.
  • Generate actionable insights to support marketing campaigns, product enhancements, and user experience improvements.
  • Prepare monthly insight reports and briefings for internal stakeholders.
  • Propose loyalty and retention strategies based on data-driven analysis.
  • Develop recommendations for customer segmentation and personalized engagement strategies.
  • Collaborate with senior stakeholders to propose new campaign ideas that align with business goals and user behavior.
  • Plan and execute customer surveys, focus groups, and usability testing to gather qualitative feedback.
  • Interpret and present research results in a clear and meaningful format for different departments (Product, UX, Marketing, etc.)

Requirements

Education & Experience
  • Bachelor's degree in marketing, Business Administration, Statistics, or a related field.
  • 2+ years of experience in market research, customer analytics, or marketing strategy.
  • Prior experience in telecom or fintech is preferred.
Skills & Competencies
  • Strong analytical skills with proficiency in Excel, Google Sheets, or data visualization tools (e.g., Power BI, Tableau).
  • Experience with survey tools (e.g., Google Forms, SurveyMonkey) and basic statistical analysis.
  • Deep understanding of customer behavior in digital ecosystems.
  • Strong communication and presentation skills in Arabic and English.
  • Ability to work independently and cross-functionally with product, sales, and customer experience teams.

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