Product Marketing Manager
2 weeks ago
strategy in the electrical and home appliances sector. The ideal candidate should have a proven track record in managing large scale marketing campaigns and a deep understanding of the consumer electronics and appliances market.
Requirements
- Develop and execute marketing strategies to increase brand awareness, market share, and sales of electrical/home appliances
- Lead integrated marketing campaigns across digital, offline, retail, and trade channels
- Conduct market analysis to identify new opportunities, trends, and customer behaviors
- Collaborate with sales and product teams to align marketing efforts with business goals
- Manage advertising agencies, creative partners, and media buying processes
- Track and analyze performance metrics (ROI, KPIs, conversion rates) and optimize campaigns accordingly
- Plan and oversee promotional events, product launches, and exhibitions
- Build strong brand positioning and ensure consistency across all communication channels
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred)
- Minimum of 5 years of marketing experience, with at least 2–3 years in the electrical/home appliances sector
- Strong background in planning and executing large-scale marketing campaigns
- Excellent understanding of B2C consumer behavior in electronics and appliances
- Hands-on experience with digital marketing tools, CRM systems, and analytics platforms
- Proven leadership and project management skills
- Strong communication skills in English (Arabic is a plus, if applicable)
Benefits
- Pension Plan
- Paid Time Off
- Training & Development
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