Category Marketing Executive

We are looking for Category Marketing Executive who is responsible for brand and consumers developing and executing marketing strategies, driving brand growth, analyzing market trends, and Leading promotional activities , to be part of our marketing team located in Baghdad Iraq.   

• Develop Strategic Framework for Portfolio/ Consumer: Drive long-term vision, LRP, keeping in view strategic levers and tactical enablers to drive category & brand growth. Align, Sell & Execute Business Case for new launches & category opportunities.
• Develop annual plans & drive consumer & portfolio segmentation strategy covering volume, revenue and P&L. Identify, prioritize and develop strategies to exploit current and new opportunities driving profitable business growth and IMC design & deployment.
• Develop and Implement Consumer & Shopper Activation along leading relationships with other complementing companies (Joint Promotions). Develop shopper insights-driven category vision with brand teams by translating opportunity mapping into strategic key activations.
• Identify current shoppers (PITA) opportunities/issues in collaboration with channel to drive solutions through differentiated shopper value proposition, PicOS, Planogram & Profit stories deployment
• Driving channel specific activation of brand IMCs and provide shopper marketing support for customer engagements
• Drive Category gap analytics (volume, market share, P&L, revenue, capacity build-up, VPO/Trade offers, peneteration, DME spend) and take necessary actions accordingly
• Utilize global and regional best practices in a local manner for in-store activations & implement best practices of shopper marketing integrated marketing campaigns
• New Launches & Commercialization: Stage Gate Management, Lead process of brief development, business case, key milestones & timelines. Manage prototype development & product testing. Align success criteria with all stakeholders. Effective communication & launch execution plan.
• Operationalizing OBPPC - In collaboration with RGM, Define distinct pack roles within portfolio addressing specific high-value consumption occasions to capture whitespaces/ opportunities. Align proposed architecture with TCCEC and CCI management.
• Liason with Supply Chain: Responsible for ascertaining sourcing, supply point, lead times, MOQs & demand. Manage financial implications & align stakeholders for business case/ before launch
• Monitor post launch performance with reference to agreed benchmarks including top & bottom line & all commercial & supply chain cost heads. Raising red flags where necessary to avoid risk. Design, align & execute mitigation plans where gaps exist post launch for any pack/brand/territory.
• Cross functionally collaborates with relevant stakeholders for the ideas development & execution along with territory & region specific brand/ category plans & channel promotional guidelines

• Bachelor's degree in business administration, sales & marketing or engineering. 
• 2-4 years of experience in functional and marketing sector 
• Highly analytical.
• Good communication skills.
• Able to lead and manage systems and cross-functional projects.
• Able to travel (domestic and international).
• Proficient with Microsoft Office, SAP and Warehouse Management.
• Advance in English.
• Openness to change and diversity.
• Ability to work in team.
• Quality orientation and result oriented.
• Good knowledge of CCI Business Systems.
• Managerial and/or other functions experience is a plus.
• Ability to lead and manage cross-function teams, upper management and Corporate.

• People Centered" Focus
• Equal Salary Advocate
• A Globally Diverse/An International Workplace
• Inclusive Team-Building Activities
• Digital Learning Opportunities
• Leadership Exposure With Organizational Events
• Inclusive Language And Culture
• Social Clubs/Networks
• Inclusive/Family-Friendly Policies

CCI is a multinational beverage company operating in Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkey, Turkmenistan, and Uzbekistan. CCI produces, distributes, and sells The Coca-Cola Company's sparkling and still beverages. With 30 bottling plants, 3 fruit processing plants, and more than 10,000 employees in 11 countries, CCI offers a wide range of beverages to a consumer base of 430 million.

Our purpose at CCI is to create value for our employees, customers, consumers, and community. In line with our vision to become the best FMCG company, we put people at the core of everything we do. We achieve successful results with our people who come together as One Team, committing to live by our shared values of passion, integrity, accountability, and teamwork. Our ambition is to become a great place to work, which is inclusive, diverse, and inspiring, with its key organizational and leadership capabilities.

Encouraging a diverse and inclusive organization is core to our commitment at CCI, that's why we nurture it in everything we do. We are proud to become the fourth company to obtain the EQUAL-SALARY global certification and proud to be an Equal Opportunity and Affirmative Action employer, covering in all our countries.

We take responsibility for the future with our Sustainability Commitments for 2030.

Focusing our roadmap on six main areas, including packaging, water, and climate on environmental issues; human rights, diversity & inclusion, and community investments on social issues, we pledged 9 commitments to continuously improve our efforts. To ensure that by the year 2030, 35% of newly hired individuals, 40% of managerial positions, and 50% of executive committee members are comprised of women.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression or political opinion.