Digital Marketing Strategist

4 days ago

Baghdad, Baghdad, Iraq beBeeMarketing Full time
Marketing Executive Job Description

The Marketing Manager will be responsible for developing and implementing innovative marketing strategies to enhance brand awareness, drive customer acquisition, and increase user engagement.

  • Develop a comprehensive marketing strategy aligned with the company's business objectives.
  • Conduct market research, analyze trends, and identify opportunities to expand market share.
  • Define and monitor key performance indicators (KPIs) to measure campaign effectiveness.
  • Strengthen the brand identity through consistent messaging, visuals, and storytelling.
  • Lead brand positioning efforts to enhance credibility and customer trust in digital financial services.
  • Oversee the development of marketing collaterals, advertisements, and PR initiatives.
  • Manage social media channels, content marketing, and online engagement strategies.
  • Plan and optimize digital marketing campaigns, including SEO, SEM, and paid advertising.
  • Leverage analytics tools to track user behavior and optimize conversion rates.
  • Develop go-to-market strategies for new products and services, ensuring successful launches.
  • Collaborate with product and sales teams to create compelling marketing messages.
  • Conduct competitor analysis and position the company's offerings effectively.
  • Work with key stakeholders to enhance visibility.
  • Represent the company at industry events, conferences, and media engagements.

Requirements:

  • Bachelor's degree in marketing, Business Administration, Communications, or a related field.
  • MBA or equivalent professional certification is a plus.

Skills & Competencies:

  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in marketing analytics tools.
  • Creativity and ability to develop engaging content strategies.
  • Strong understanding of the Iraqi financial services market and consumer behavior.

This role requires a dynamic leader with strong analytical, creative, and strategic thinking skills. The ideal candidate should have 8+ years of experience in marketing, preferably in fintech, banking, telecommunications, or digital services. A proven track record of successful marketing campaigns and brand-building initiatives is essential. Experience in digital marketing, performance marketing, and customer acquisition is also required.

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