Manager - Marketing

7 days ago

Baghdad, Baghdad, Iraq ZainCash Full time

The Marketing Manager will be responsible for developing and implementing innovative marketing strategies to enhance brand awareness, drive customer acquisition, and increase user engagement. This role requires a dynamic leader with strong analytical, creative, and strategic thinking skills to position ZainCash as the leading mobile wallet and digital payments provider in Iraq.

  • Develop and execute a comprehensive marketing strategy aligned with ZainCash's business objectives.
  • Conduct market research, analyze trends, and identify opportunities to expand market share.
  • Define and monitor key performance indicators (KPIs) to measure campaign effectiveness.
  • Strengthen the ZainCash brand identity through consistent messaging, visuals, and storytelling.
  • Lead brand positioning efforts to enhance credibility and customer trust in digital financial services.
  • Oversee the development of marketing collaterals, advertisements, and PR initiatives.
  • Manage social media channels, content marketing, and online engagement strategies.
  • Plan and optimize digital marketing campaigns, including SEO, SEM, and paid advertising.
  • Leverage analytics tools to track user behavior and optimize conversion rates.
  • Develop go-to-market strategies for new products and services, ensuring successful launches.
  • Collaborate with product and sales teams to create compelling marketing messages.
  • Conduct competitor analysis and position ZainCash's offerings effectively.
  • Work with key stakeholders, including telecom operators, financial institutions, and merchants, to enhance ZainCash's visibility.
  • Develop strategic alliances and sponsorships to increase brand reach and user adoption.
  • Represent ZainCash at industry events, conferences, and media engagements.
  • Oversee the marketing budget, ensuring optimal allocation of resources.
  • Monitor marketing expenses and ROI, adjusting strategies for maximum efficiency.
  • Prepare regular reports and insights for senior management.

Requirements

Education:
  • Bachelor's degree in marketing, Business Administration, Communications, or a related field.
  • MBA or equivalent professional certification is a plus.
Experience:
  • 8+ years of experience in marketing, preferably in fintech, banking, telecommunications, or digital services.
  • Proven track record of successful marketing campaigns and brand-building initiatives.
  • Experience in digital marketing, performance marketing, and customer acquisition.
Skills & Competencies:
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in marketing analytics tools (Google Analytics, Meta Ads, SEO tools, etc.).
  • Creativity and ability to develop engaging content strategies.
  • Strong understanding of the Iraqi financial services market and consumer behavior.
  • Ability to work in a fast-paced, dynamic environment.

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