Senior Brand Marketing Executive

**Job Overview:**

We are seeking a dynamic and results-driven Brand Marketing Strategist to lead our brand management, social media, public relations, and performance marketing initiatives in Baghdad-Iraq.

The ideal candidate will have a strong background in fashion and cosmetics industries (Exposure to technology industry will be a plus).

You will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth.

Key Responsibilities:

1. Brand Management:

• Develop and implement comprehensive brand strategies that align with the company's vision and goals.
  • Ensure consistent brand messaging across all platforms, enhancing brand positioning within the market.
    • Conduct market research to stay updated on trends in fashion, cosmetics, and technology.

• Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness.
  • Manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries.
    • Analyze social media performance and adjust strategies accordingly.

• Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships.
  • Plan and execute PR initiatives, including media events, product launches, and brand collaborations.
    • Represent the brand at key industry events, ensuring positive media coverage and brand alignment.

• Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.).
  • Manage and optimize marketing campaigns to meet key performance indicators (KPIs), such as lead generation, conversion rates, and return on ad spend (ROAS).
    • Collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.

• Work closely with product, sales, and creative teams to ensure marketing efforts align with business objectives.
  • Provide leadership to the marketing team, fostering innovation and creativity in all marketing efforts.

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field.
  • 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.
    • Strong experience in both the technology and fashion/cosmetics industries.
      • Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.
        • Excellent written and verbal communication skills, with the ability to create compelling brand narratives.
          • Ability to manage budgets, analyze data, and report on marketing performance.
            • Strong leadership skills and the ability to work collaboratively across departments.

Skills:

• Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, and CRM platforms.
  • Deep understanding of digital marketing strategies and performance metrics.
    • Experience working with influencers and managing brand partnerships in the fashion and beauty space.
      • Ability to thrive in a fast-paced, dynamic environment and adapt to changing trends.
        • The ability to oversee multiple projects, and insure we are completed on time within the budget.
          • Strategic thinking, long-term marketing plan, ability to develop long term marketing strategy aligned with marketing goals.
            • Analytical skills, analyzing marketing trends, customer behavior and campaign performance to make data driven decisions.
              • Excellent verbal and written communication skills.
                • Digital marketing knowledge of marketing tools and techniques including SEO, SEM, social media and content marketing.
                  • Budget management.
                    • Brand management: skills in developing and maintaining strong brand identity and voice.
                      • Customer focus: understand customers need to tailor marketing efforts.
                        • Adaptability: ability to adapt to changing market conditions and emerging trends.